Let us dig deeper into the psychology of your brand's promise
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Before starting any project it’s essential to get preliminary information from our clients. This will help pave the way to a successful project, assist in bringing the client’s vision into perspective, and build a lasting relationship.
BRANDMARK(symbol or icon)
COMBINATION MARK(text and symbol)
EMBLEM(text inside symbol)
How would you describe your services and/or products.
A few words to introduce the brand
What are the long term goals of your company?
Where do you expect the brand to be situated
Why do you want a new logo (if they already have one)?
What do you want your new logo to accomplish.
Who are your main competitors?
Having clients provide links allows us to get a better feel for their market and competition.
How are you different from your competitors?
Your company is special, tell us how
What’s the age range of your target customer base?
Helps in creating an overall feeling and impression of the logo.
Do you have a tag line? If so, would you like it stated along side your logo
The secondary subtext to further identify your brand
Do you have any specific imagery in mind for your logo?
Be it abstract or literal we want to know
Do you have any color preferences, or existing brand colors?
Color can subconsciously speak to your brand values
What adjectives should best describe your logo?
one word descriptors, comma-separated
What feeling or message do you want your logo to convey to those who interact with it?
Just an idea of the imagery you would like to convey
How do you prefer your logo to be worded or written out?
Example: vertigovisual or vertigo visual
How would you like the typography to appear?
Example: script, bold, light, hand-drawn, custom lettering
Where will your logo primarily be used?
If the primary usage is for the web, typically horizontal logos work best.
Tell us something we should know