Kingstowne Internal Medicine is a Virginia based Family medical practice with a focus is on disease prevention. a design to transform healthcare delivery from a ‘Reactive’ to a ‘Proactive’. They value the importance of community balanced with practical considerations of modern healthcare delivery.
This client came to vertigo with a design brief that included a desire for a practical design language to launch the practice to its customers, partnered with a ‘soft image iconography’ befitting of the existing medical vernacular. Our studio conceptualized with the client a modern layout that works to translate the brand values to its broad audience. We also developed a website with a young professional feel that is used as the designed first impression of the brand.